IMMERSIVE DINING • PRINCESS CRUISES

360: An Extraordinary Experience

An award-winning seven-course dining experience that takes guests on a multisensory journey through storytelling, cuisine and immersive technology.

People dining at a curved table with wine glasses, set in a room with a large purple floral projection on the wall and purple lighting.

The Challenge

Create an intimate, premium dining experience for Princess Cruises that would highlight destinations by blending culinary storytelling, interactivity, immersive media and personalized service within a purpose-built venue.‍ ‍

My Role

Creative lead from concept development through launch, guiding the guest journey, narrative, content, multidisciplinary collaboration and operational integration.

The Experience

Across seven courses, the room transforms around the guests as they follow the journey of a traveler through the Mediterranean, discovering local cuisine, artisans and producers along the way. Panoramic media, spatial sound, lighting and scent synchronize with authentic regional dishes and choreographed, personalized service, revealing a new chapter with every course.

A man in a black suit with a yellow tie and white gloves is standing and smiling at a formal event. Behind him, large digital screen displays a beach scene with rocky shoreline, clear blue water, and scuba divers. Attendees seated at a curved table are holding wine glasses and looking at the man, with some smiling.

The Impact

AWARD RECOGNITION

Blooloop Innovation Award

GUEST RESPONSE

Record-setting guest satisfaction

COMMERCIAL PERFORMANCE

Exceptional demand and revenue performance

← BACK TO WORK
← BACK TO WORK